The DeFi market is struggling with stagnant user growth as protocols compete for limited on-chain assets, while crypto-native investors are eager for diversification. Story L1 addresses this gap by onboarding a new RWA - IP, representing a $3T market.

IP assets are diverse, meaning there are many long-tail assets with low liquidity, making price discovery extremely difficult. Without a liquid market, there is no motivation for IP holders to onboard $3T assets on-chain.

We aim to build a flywheel that incentivizes people to provide liquidity for the new assets, leading to higher assets valuation, and eventually incentivize people to onboard more assets on-chain.